EXIT Pulse September 2011 – EXIT Realty Technology Newsletter

 Jeff’s Tips

Have you ever wanted to see someone’s Facebook newsfeed without having to be their “friend”? Have you ever wanted to share yours with non-friends? Well now you can. Facebook recently announced the release of a new Subscribe button for profiles. 

You will only see the Subscribe button for those people who have enabled the feature. To enable it on your own profile, log into Facebook then go herehttp://www.facebook.com/about/subscribe and click “Allow Subscribers”.

When you see the button on someone’s profile and you click it to subscribe, you can choose exactly what you see in your feed. Hubspot explains: Facebook users can already view updates from their friends in their News Feed, but using the new button, users can now choose how much will get displayed. They will now have the option of seeing all of that particular friend’s updates, most (the amount that they currently see) of their updates, or only important updates (e.g. just highlights like a new job change or a move). Furthermore, users can also choose how much of what type of content will get displayed, such as photos, games, or nothing at all.

Jeff Lobb is EXIT Realty Corp. International‘s VP of Technology and Innovation

EXIT‘s First-Ever Tech Talk Discussion Groups to be Held at This Year’s Annual Convention!

When: Saturday, October 29 (1-2pm) 
Where: Exhibit Hall 

Hosted by: Jeff Lobb, VP Technology & Innovation 

Grab FREE “soda and a slice” and get ready for an intense, fast-paced hour of real estate technology trends, tips and projections from our industry-leading Sponsors. Switch discussion groups every 15 minutes during the hour so you maximize new ideas and learning! 

Open to 500 attendees only – first come, first served. 

Register for convention now by logging into the EXIT Resource Center.

SECURE YOUR GROUP RATE ROOM AT THE GAYLORD OPRYLAND

Please note that TIME IS RUNNING OUT TO SECURE YOUR ROOM AT THE GAYLORD OPRYLAND AT OUR GROUP RATE OF $189.00 PER NIGHT. AFTER SEPTEMBER 23RD, THIS GREATLY REDUCED RATE WILL NO LONGER BE AVAILABLE. 

DON’T DELAY – CALL & BOOK NOW! 888-777-6779 

The hotel will require your convention registration confirmation number in order to reserve your accommodations. You can locate this confirmation number once you have registered for the convention on EXITRAC under the convention tab. If you have any questions please contact cluis@exitrealty.com. 

Did You Know?

FACEBOOK PAGES 
Did you know that you may no longer have to have 25 “likes” on your Facebook page in order to secure the public domain name? We were able to secure a name with no likes at all! Try it!

If you’re not sure what Facebook pages are, review this techinar to learn how you can make the most of Facebook in your sales efforts.

TOP FIVE STRATEGIES FOR GENERATING LEADS
Ninety percent of consumers start their home search online. How do you stand out from the competition and attract these tech-savvy prospects? 

1. Launch a lead-capture website 
Real estate professionals need a website that not only attracts and captures new leads, but manages visitor activity to identify the most motivated prospects. 

2. Post properties on Craigslist 
This free classifieds site is one of the most effective tools for driving leads directly to listings on your website. 

3. Succeed with social media 
Facebook, LinkedIn, and other social media sites help you engage with contacts and quickly spread the word about your listings. 

4. Win business by blogging 
Blogs are perfect for targeting your particular niche market, building rapport, and attracting serious buyers who know what they’re looking for. 

5. Purchase pay-per-click ads 
You can generate more site traffic with pay-per-click ads through Google, Bing, and other search engines. 

Learn more about these effective lead generation strategies. Get your FREE copy of “Top Five Strategies for Generating Leads in Today’s Market” from Market Leader, an EXITRealty Approved Supplier. Click here for your free download. 

5 TIPS TO HELP YOU WIN YOUR NEXT LISTING 
In today’s market, competition for listings is fierce. If you’re going to win the listing, you’ve got to be able to show sellers you know how to market their home to get it sold.EXIT Realty approved supplier, REALTOR.com®, has five tips that can help you prepare for your next listing appointment and win the listing: 

Know Your Competition. Understand who you’re up against. A new agent? Showcase your tenure and expertise. Going head-to-head with a lifetime top producer? Let sellers know that you’re going to treat their listing with hands-on TLC and their home isn’t just a number to you. 

Do the Research. Pull active comps from the neighborhood and study the recent sales. But don’t stop there. Really separate yourself from the competition by doing a deep dive into local market trends for the past 12-18 months, and show sellers that you’ve got rock-solid reasoning for your pricing strategy. 

Visit the Property Prior to the Presentation. Do a drive by, and take some exterior photos and shots of the lot and neighborhood. Make these an integral part of your presentation, and wow your seller with the amount of preparation you’ve put in. 

Come Prepared With a Team. Don’t go into your presentation alone, bring your team with you. Show sellers that you’ve got stagers, handymen, painters and home inspectors at the ready, so no matter what pops up during the listing period, you’ll be prepared to handle it with ease. 

Have a Prepared Listing Presentation. When stating your case to a seller, don’t just wing it. Come prepared with a thorough listing presentation that showcases everything you do online, your pricing strategy, market trends and track record. You’ll wow your sellers and show them that you’re dead serious about getting their home sold. 

To help you win your next listing, EXIT approved supplier REALTOR.com® has a free listing presentation for EXIT Realty agents that walks sellers through, step-by-step, exactly where their home will be advertised, how it works, and why it’s important. 

Download the Presentation